How to be a better street food vendor

There is no shortage of newspaper articles telling us that street food is in vogue.

street food stall at Whitecross

source: taken by Chloe Cann

Tutorials and tips on starting up your own street food stall abound online — strEAT tells you how much it costs right here — and several outfits run street food workshops, telling wannabe vendors how to go about selling their piping hot wares.

But what happens next? If you’re looking for answers on where to sell, what to sell and when to sell it then read on as strEAT has done the hard graft for you…

We surveyed some avid street food eaters to see what they want. Here are the results:

Pricing

Exactly half of all respondents said they were willing to pay up to £7 for any one street food dish, with less than five per cent willing to spend up to £10. Just under half of all those surveyed said they would pay a maximum of £5 for a street food dish.

street food prices

Location

Where are the hot spots attracting street food seekers? According to our results, the majority of hungry punters head to north London, while central London is the chosen pit stop for a quarter of respondents. Surprisingly, east London rates comparatively low on the radar, but west and south London come joint bottom.

Where do you go

When to sell

If you need an incentive to pitch up for lunch-time trade, this is it. The overwhelming majority of those surveyed said they ventured out for street food mainly at lunch. None of those surveyed said they ate street food mainly at dinner, and only a quarter said that street food was their main weekend treat.

When do you go for street food

Cuisine

We’re lucky that London’s markets offer so much culinary diversity, but the burning question is what do people really want to eat? Naturally, personal tastes vary wildly, but Asian cuisine came out as the number one offering, closely followed by Mediterranean. The ubiquitous burrito and taco made an appearance in the number three spot in the form of Mexican. A surprise non-performer was American cuisine, but maybe respondents just haven’t tried Anna Mae’s mac’n’cheese. Lastly British cuisine achieved a measly four per cent *sniff*

Type of Cuisine

What’s lacking

Our wildcard question “What would you like to see more of at street food markets?” highlighted a couple of issues that foodies face when they decide to eat on the streets *quite literally*. With more than 75 per cent of the vote, most respondents seemed to agree that a lack of seating is a problem. More vegetarian options was also highlighted as an area for improvement according to just over 15 per cent of those surveyed, and only four percent believe we need a wider selection of food at markets.

How to make it better

What are your pet peeves when it comes to street food markets? Do you agree with answers given by those surveyed? We’d love to hear both vendors and punters thoughts.

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